Ducati

Ducati exemplifies the fusion of engineering excellence and aesthetic boldness. Collaborating with the visionary Fraser Motorcycles, we've crafted a new dealership that embodies Ducati’s iconic style.

Link

Ducati Parramatta

Photo

Image courtesy of Ducati

Modelling

GP Building Design

Retail

Ducati Parramatta

The design invites enthusiasts into a dynamic sapace that celebrates the legacy and innovation of Ducati, creating an immersive experience where every element reflects the brand’s spirit.

Featuring a sleek, modern aesthetic with red and black color schemes that echo Ducati’s branding. Custom-designed furniture and fixtures provide a comfortable yet stylish setting, while the incorporation of advanced sound systems and video screens allows for an engaging multimedia experience

Witness the expert craftsmanship

The layout promotes an efficient workflow, allowing technicians to perform at their best, while transparent viewing areas let customers witness the expert craftsmanship that goes into maintaining their machines.

Overview

Industry

D2C Auto, Accessories & Apparel

Technologies

Revit
Sketchup
Illustrator
Photoshop
Vectorworks

Opportunity

Fraser Motorcycles recognised the need to expand their physical presence to match the iconic status of the Ducati brand. Identifying an opportunity in Sydney, they envisioned a new dealership that would not only showcase Ducati's exceptional lineup but also elevate the overall customer experience.

The goal was to create a space that would attract enthusiasts and collectors alike, fostering a community around the brand while driving increased foot traffic and sales.

Outcome

The new Ducati dealership has transformed Fraser Motorcycles' presence in Sydney, delivering an architectural embodiment of the brand's ethos.

This strategic expansion has significantly boosted showroom visits and sales, establishing a premier destination for motorcycle enthusiasts. The dealership design has not only enhanced customer engagement but also solidified Fraser Motorcycles' reputation as a leader in offering a superior retail experience, mirroring the exceptional quality of Ducati motorcycles.

Retail

Ducati Service

For the service center at the new Ducati dealership, we designed a space that is as functional as it is sophisticated. Equipped with state-of-the-art facilities, the service center ensures every Ducati receives meticulous care and precision maintenance.

The layout promotes an efficient workflow, allowing technicians to perform at their best, while transparent viewing areas let customers witness the expert craftsmanship that goes into maintaining their machines. This design not only respects the technical needs of Ducati's high-performance bikes but also enhances the customer's connection to the brand's commitment to excellence.