Ducati exemplifies the fusion of engineering excellence and aesthetic boldness. Collaborating with the visionary Fraser Motorcycles, we've crafted a new dealership that embodies Ducati’s iconic style.
Industry
D2C Auto, Accessories & Apparel
Collaborations
Design Form GP Building Design
Build Skelcon
Furniture Krost
Link Ducati Parramatta
Photo courtesy of Ducati
Opportunity
Fraser Motorcycles recognised the need to expand their physical presence to match the iconic status of the Ducati brand. Identifying an opportunity in Sydney, they envisioned a new dealership that would not only showcase Ducati's exceptional lineup but also elevate the overall customer experience.
The goal was to create a space that would attract enthusiasts and collectors alike, fostering a community around the brand while driving increased foot traffic and sales.
Outcome
The new Ducati dealership has transformed Fraser Motorcycles' presence in Sydney, delivering an architectural embodiment of the brand's ethos.
This strategic expansion has significantly boosted showroom visits and sales, establishing a premier destination for motorcycle enthusiasts. The dealership design has not only enhanced customer engagement but also solidified Fraser Motorcycles' reputation as a leader in offering a superior retail experience, mirroring the exceptional quality of Ducati motorcycles.
Witness the expert craftsmanship
The layout promotes an efficient workflow, allowing technicians to perform at their best, while transparent viewing areas let customers witness the expert craftsmanship that goes into maintaining their machines.
Images © Ducati
Ducati Service
For the service center at the new Ducati dealership, we designed a space that is as functional as it is sophisticated. Equipped with state-of-the-art facilities, the service center ensures every Ducati receives meticulous care and precision maintenance.
The layout promotes an efficient workflow, allowing technicians to perform at their best, while transparent viewing areas let customers witness the expert craftsmanship that goes into maintaining their machines.
This design not only respects the technical needs of Ducati's high-performance bikes but also enhances the customer's connection to the brand's commitment to excellence.
Ducati is an iconic Italian motorcycle brand known for its high-performance bikes, cutting-edge design, and racing heritage. Founded in 1926, Ducati blends engineering precision with bold style, delivering a visceral riding experience that has earned a cult following worldwide. From the streets to the track, Ducati motorcycles are built to thrill.