We are a forward-thinking design studio based in Sydney, Australia, partnering with visionary brands to deliver transformative results. From concept to execution, we create exceptional digital & retail experiences that drive growth, clarity, and long-term impact.
End-to-End Design Solutions
We combine creative thinking and modern technology to craft Shopify eCommerce experiences that are distinctive, purposeful, and built to perform. Our expertise in retail strategy, digital platforms, and brand storytelling is reflected in the success of the many online stores we’ve helped bring to life.
Our approach is grounded in genuine retail experience. With a background in family-owned retail and wholesale business spanning more than two decades, we understand the realities of the shop floor as much as the strategy behind it. That perspective shapes every project—balancing design intuition with commercial insight.
Today, our team brings together deep retail knowledge and technical capability to deliver Shopify solutions that are personal, intelligent, and designed for growth.
We believe great design goes beyond aesthetics—it’s about clarity, understanding, and connection. Every project is a collaboration built around your goals, your audience, and your brand’s unique story. We don’t believe in off-the-shelf solutions. We take the time to understand your vision and craft something that feels right, works hard, and lasts.
People
David Cook is a Sydney-based designer and ecommerce strategist with over 20 years’ experience across digital, retail, and product design. He’s delivered hundreds of digital projects for creators, brands, and retailers - balancing commercial thinking with refined visual execution.
His practice also includes photography and collaborative apparel projects, and he advises regularly on digital strategy within fashion, interiors, and the arts.
Richie Tyler is an extraordinary developer and digital strategist with over 15 years’ experience across eCommerce, UX, and communication. He builds fast, human-centred Shopify solutions that balance performance with clarity.
His strength lies in integrating story, commerce, and code — his background in behavioural economics, copywriting, and tech consulting allows him to think both like a human and like a machine. Richie designs solutions that scale — elegant, purpose-built, and built for growth.
Satish Voddi is a senior Shopify developer with more than 12 years of experience delivering precise, design-led builds. He specialises in elegant, app-free customisations that enhance performance, maintainability, and user experience.
With a calm and methodical approach, Satish brings clarity to complex technical challenges. His work is defined by efficiency, attention to detail, and a deep understanding of how design and development intersect. Trusted by global clients, Satish delivers solutions that are robust, scalable, and built to last.
Drawing on a background of over 8 years in customer and technical support, Sarah plays a key role in the delivery of Shopify projects.
She contributes in assisting with site setup, content implementation, and platform configuration across both the front and back-end.
Yegor gives brands motion, meaning, and a sense of life on screen. With over two decades of experience across film, design, and digital media, his work brings visual rhythm and emotion to every project.
He crafts motion systems, animations, and content that turn static ideas into dynamic brand stories — elevating campaigns and digital experiences through precision, flow, and energy. Yegor’s approach merges technical mastery with creative intuition, ensuring each frame not only moves beautifully but communicates with purpose.
Ahmed develops creative social content and campaigns that strengthen brand visibility and drive meaningful engagement. With a sharp understanding of digital behaviour and audience trends, he helps brands grow their online presence with strategy-led, authentic communication.
His work spans campaign planning, content creation, and platform optimisation — bringing a mix of analytical insight and creative execution that ensures every post, ad, and story connects with purpose and clarity.
Decades of hands-on retail experience, paired with a genuine care for people and outcomes. The work is personal, built on trust, and shaped by long-term relationships that last well beyond launch.
The Leila Jeffreys' project presented an opportunity to reimagine the artists digital presence in a way that reflected the quiet strength and clarity of her work. As her practice evolves, so too does the need for a platform that honours the detail, scale, and emotion of each series, while supporting both exhibition and eCommerce functions.
Shopify Partners
As a certified Shopify Partner we’re part of a select group of studios officially vetted by Shopify for our expertise in design, development, and commerce strategy. This partnership recognises our proven experience delivering high-performing Shopify solutions for brands across retail, lifestyle, and creative industries.
Our team combines decades of hands-on retail knowledge with deep technical understanding of Shopify’s ecosystem — from POS and inventory to theme architecture and app integrations. This background gives us a unique ability to design stores that not only look exceptional but perform seamlessly across all touchpoints.
Every Shopify project we take on is tailored to the business it supports — built with intention, clarity, and commercial focus. The result is more than a website: it’s a scalable retail platform designed for growth, performance, and long-term success.
Multidisciplinary Approach
As an independent multidisciplinary design studio, we craft digital, product, and retail experiences that connect deeply with people. Our work spans interiors, apparel, branding, and eCommerce design — driven by a genuine passion for design, technology, and the way they shape human experience.
We believe in design that moves beyond aesthetics to create meaning. Our approach blends space, screen, and product into cohesive experiences that engage audiences on a personal level. Today’s brands are more than providers of goods and services; they are cultural voices, storytellers, and agents of change.
Every project begins with a clear purpose — understanding why we do what we do, how we do it, and what impact it creates. Guided by this thinking, we empower businesses with the tools, technology, and design needed to thrive in the digital age. Whether large or small, every brand deserves a considered strategy that aligns with its values and future ambitions.
Emotional engagement sits at the centre of our design philosophy. We recognise that decisions are shaped as much by feeling as by logic. Our goal is to evoke the right emotions — to build genuine connections between brand and audience. It’s not just about selling a product; it’s about inspiring loyalty, shifting perception, and creating community through design.
The Jeremyville project presented an opportunity to revolutionise how art is engaged with online.
Recognising the need to transcend traditional digital boundaries, our goal was to create a platform that not only showcases Jeremyville's eclectic art but also fosters an interactive relationship with the audience.
The revamp of Horgans’ Direct-to-Consumer Shopify store marked a major step in the brand’s digital transformation.
The new platform offers a visually rich, easy-to-navigate shopping experience, allowing customers to browse and purchase unique furniture pieces with ease.
Services
Ecommerce Strategy
Art Direction
Brand Positioning
Product Strategy
Shopify POS and Retail Systems
Platform Consultation and Audits
Inventory Planning
Wholesale & Trade Structuring
Client Experience Strategy
Shopify Web Design
UI & UX Design
Visual Identity
Branding Systems
Copywriting
Product & Packaging Design
Digital Style Guides
Photography Direction
Retail Store Design
Floorplan & Fixture Planning
Procurement
Visual Merchandising Support
Showroom Setup & Styling
POS Hardware Selection
Lighting, Layout & Flow Consultation
Digital Transformation Consulting
Inventory & App Integration
Trade & Wholesale Setup
Staff Onboarding & Training
Launch Support
Post-Launch Optimisation
SEM & SEO Services