We are a forward-thinking design studio based in Sydney, Australia, partnering with visionary brands to deliver transformative results. From concept to execution, we create exceptional digital & retail experiences that drive growth, clarity, and long-term impact.
Retail insight. Digital expertise.
We design Shopify digital and retail experiences that help ambitious brands move forward. Bringing strategy, design, technology and storytelling together, we create considered platforms that are clear, distinctive and built to perform.
Our approach is shaped by more than two decades of hands-on experience in family-owned retail and wholesale. We understand what happens behind the screen as well as on it—from merchandising and operations to customer behaviour and long-term growth. That commercial perspective informs every decision we make.
Each project begins with understanding your business: where it is today, where it needs to go and what matters to the people it serves. From there, our team combines creative thinking with deep technical capability to build a solution around your goals—not an off-the-shelf formula.
The result is more than a well-designed store. It’s a connected retail experience that feels true to your brand, works hard for your business and is ready to grow with you.
People
David is a Sydney-based designer and ecommerce strategist with over 30 years’ experience across digital, retail, and product design. He’s delivered hundreds of digital projects for creators, brands, and retailers - balancing commercial thinking with refined visual execution.
His practice also includes photography and collaborative apparel projects, and he advises regularly on digital strategy within fashion, interiors, and the arts.
Sarah oversees the day-to-day delivery of DAC Design’s Shopify projects, sitting across clients, designers, and developers to keep work moving clearly and on schedule.
With over eight years’ experience in customer and technical support, she translates complex requirements into practical workflows, manages project coordination, and ensures every build meets our delivery standards before launch.
Sarah plays a key role in site setup, content implementation, and platform configuration across both front and back-end systems. She brings structure to fast-moving projects, maintains clear communication at every stage, and ensures nothing is missed as work progresses.
Richie is an extraordinary developer and digital strategist with over 15 years’ experience across eCommerce, UX, and communication. He builds fast, human-centred Shopify solutions that balance performance with clarity.
His strength lies in integrating story, commerce, and code — his background in behavioural economics, copywriting, and tech consulting allows him to think both like a human and like a machine. Richie designs solutions that scale — elegant, purpose-built, and built for growth.
Satish is a senior Shopify developer with more than 12 years of experience delivering precise, design-led builds. He specialises in elegant, app-free customisations that enhance performance, maintainability, and user experience.
With a calm and methodical approach, Satish brings clarity to complex technical challenges. His work is defined by efficiency, attention to detail, and a deep understanding of how design and development intersect. Trusted by global clients, Satish delivers solutions that are robust, scalable, and built to last.
Ray is a Senior Shopify developer with a strong focus on clean execution and reliable delivery. He specialises in building stable, well-structured storefronts that balance performance with practical usability.
Known for his steady and considered approach, Ray works through technical challenges with clarity and precision. He understands the importance of consistency across both design and functionality, ensuring each build performs as intended. Ray contributes to projects with a focus on quality, dependability, and long-term maintainability.
Jay is a full stack developer with a strong command of both front-end and back-end systems, delivering complete, end-to-end solutions across Shopify and custom applications. He brings a balanced approach to development, ensuring that what is built not only looks considered on the surface, but is equally robust beneath it.
With a clear and analytical mindset, Jay works through complex technical requirements with precision. He understands how data, logic, and user experience connect, allowing him to build systems that are efficient, scalable, and reliable. His work supports projects that are thoughtfully engineered and built for long-term performance.
Ed is a full stack developer with extensive experience delivering high-quality Shopify websites and custom web applications. With expertise across front-end, back-end, and AI-assisted development, he builds digital solutions that are intuitive, technically robust, and designed to perform at scale.
With a practical and solutions-focused approach, Ed enjoys solving complex technical challenges and transforming ideas into polished, reliable experiences. His attention to detail and clean coding practices ensure every project is built for long-term performance, scalability, and future growth.
Sahid is a Framer developer with three years of experience building thoughtful, design-led websites for brands and studios around the world. He specialises in Framer builds that feel considered, with smooth interactions, clean structure, and details that hold up long after launch.
Coming from a computer science background with a strong grounding in UI/UX, Sahid moves comfortably between design and development. He enjoys the problem-solving side as much as the visual craft, and works closely with clients so the end result serves both the brand and the people using it. His work is defined by care, clarity, and a real interest in getting things right.
Renee combines brand thinking, interface design, and emerging AI workflows to create digital experiences that are intuitive, engaging, and visually refined.
With close to a decade of experience across web design, visual identity, and eCommerce, she specialises in translating complex requirements into clear customer experiences. Her work spans Shopify, digital product design, brand systems, and marketing creative.
Passionate about the intersection of design and technology, Renee continually explores new tools and workflows that help brands communicate with greater clarity and impact.
Marty is a UX and UI designer specialising in user-centred digital experiences across SaaS, real estate, wellness, finance, and eCommerce. He focuses on simplifying complex workflows and improving user journeys, delivering products that drive engagement and productivity.
Marty also works with applied AI, including generative AI and custom agent solutions, helping businesses integrate intelligent automation and personalised experiences into their digital platforms.
Yegor gives brands motion, meaning, and a sense of life on screen. With over two decades of experience across film, design, and digital media, his work brings visual rhythm and emotion to every project.
He crafts motion systems, animations, and content that turn static ideas into dynamic brand stories — elevating campaigns and digital experiences through precision, flow, and energy. Yegor’s approach merges technical mastery with creative intuition, ensuring each frame not only moves beautifully but communicates with purpose.
Ahmed develops creative social content and campaigns that strengthen brand visibility and drive meaningful engagement. With a sharp understanding of digital behaviour and audience trends, he helps brands grow their online presence with strategy-led, authentic communication.
His work spans campaign planning, content creation, and platform optimisation — bringing a mix of analytical insight and creative execution that ensures every post, ad, and story connects with purpose and clarity.
Teaching & Lectures
Our studio lectures within TAFE NSW’s Visual Merchandising & Retail program, contributing real-world perspective from contemporary retail and eCommerce. The course focuses on developing creative and practical skills in display, spatial design, and product presentation, preparing students to plan and execute visual merchandising strategies across physical and digital environments.
Our sessions bring this into a current industry context — bridging traditional merchandising with modern retail systems, Shopify, and customer experience — giving students a clear understanding of how visual merchandising operates today, beyond the shop floor.
David delivers Shopify Best Practice sessions to founders, teams, and emerging designers, focused on building commercially effective eCommerce stores. His teaching goes beyond theme setup — covering structure, product architecture, merchandising, and performance.
Drawing from real client projects, he shares practical frameworks for creating Shopify stores that are clear, scalable, and built to convert. Sessions are grounded in current industry standards, giving participants a working understanding of how to approach Shopify with intent, not just execution.
Decades of hands-on retail experience, paired with a genuine care for people and outcomes. The work is personal, built on trust, and shaped by long-term relationships that last well beyond launch.
The Leila Jeffreys' project presented an opportunity to reimagine the artists digital presence in a way that reflected the quiet strength and clarity of her work. As her practice evolves, so too does the need for a platform that honours the detail, scale, and emotion of each series, while supporting both exhibition and eCommerce functions.
Shopify Partners
As a certified Shopify Partner we’re part of a select group of studios officially vetted by Shopify for our expertise in design, development, and commerce strategy. This partnership recognises our proven experience delivering high-performing Shopify solutions for brands across retail, lifestyle, and creative industries.
Our team combines decades of hands-on retail knowledge with deep technical understanding of Shopify’s ecosystem — from POS and inventory to theme architecture and app integrations. This background gives us a unique ability to design stores that not only look exceptional but perform seamlessly across all touchpoints.
Every Shopify project we take on is tailored to the business it supports — built with intention, clarity, and commercial focus. The result is more than a website: it’s a scalable retail platform designed for growth, performance, and long-term success.
Across space, screen and product
We work across digital, product and physical retail to create brand experiences that feel coherent wherever customers encounter them. From eCommerce and identity to interiors and apparel, every element is considered as part of one connected system—not a collection of isolated touchpoints.
This multidisciplinary perspective allows us to solve each challenge with the right combination of strategy, design and technology. We begin by understanding your purpose, audience and commercial ambitions, then translate that thinking into experiences that are useful, memorable and built to evolve.
We design for more than attention. Strong brands create recognition, feeling and belonging. Our role is to make those qualities tangible—deepening connection, strengthening loyalty and giving people a reason to return.
The Jeremyville project presented an opportunity to revolutionise how art is engaged with online.
Recognising the need to transcend traditional digital boundaries, our goal was to create a platform that not only showcases Jeremyville's eclectic art but also fosters an interactive relationship with the audience.
The revamp of Horgans’ Direct-to-Consumer Shopify store marked a major step in the brand’s digital transformation.
The new platform offers a visually rich, easy-to-navigate shopping experience, allowing customers to browse and purchase unique furniture pieces with ease.
Services
Ecommerce Strategy
Art Direction
Brand Positioning
Product Strategy
Shopify POS and Retail Systems
Platform Consultation and Audits
Inventory Planning
Wholesale & Trade Structuring
Client Experience Strategy
Shopify Web Design
UI & UX Design
Visual Identity
Branding Systems
Copywriting
Product & Packaging Design
Digital Style Guides
Photography Direction
Retail Store Design
Floorplan & Fixture Planning
Procurement
Visual Merchandising Support
Showroom Setup & Styling
POS Hardware Selection
Lighting, Layout & Flow Consultation
Digital Transformation Consulting
Inventory & App Integration
Trade & Wholesale Setup
Staff Onboarding & Training
Launch Support
Post-Launch Optimisation
SEM & SEO Services