Re-designing the digital experience for the largest Motorcycle chain on the East coast using the Shopify platform. The overall objective was to provide customers with a better digital experience of Fraser Motorcycles, and to improve e-commerce growth.
Industry
D2C Auto, Accessories, Apparel
Technologies
Shopify
REV
Gorgias
Podium
Plytix
Stock-Sync
Link jeremyville.com
Photography courtesy of Fraser Motorcycles
Developer Artie Codes
Opportunity
Fraser Motorcycles aimed to align their online experience with the high-quality service found in their dealerships.
Recognising the gap in their digital offering, they sought to revamp their Ecommerce platform to better serve their customers and capture growth opportunities in the digital space.
Outcome
The project successfully redefined Fraser Motorcycles' digital presence through the Shopify platform, enhancing the customer journey online.
This digital transformation facilitated a significant improvement in Ecommerce growth, ensuring that their online service quality now mirrors the exceptional standards of their physical dealerships.
Established in 1955, Fraser Motor Motorcycles has steadily grown to become one of Australia’s Premier Motorcycle retailers. Passion is at the heart of our success. We are driven to provide our customers access to the latest models, a wide selection of apparel and a huge range of motorcycle parts.
Our stores deal in all-new and quality Pre-Owned motorcycles, and we offer unparalleled service on Motorcycle Finance and Insurance.