Horgans D2C
Horgans is a second-generation family business bringing a world of furniture to Australian homes. Since 1983, we’ve travelled the globe to source unique pieces with a story to tell. It’s how we layer living spaces of character and a legacy of great design.
The objective of this project was to create a seamless D2C experience, enabling Horgans to connect directly with customers through an intuitive new storefront. The focus was on optimising navigation, showcasing curated collections, and enhancing mobile usability to elevate the brand’s digital presence.
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horgans.com.au |
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Courtesy of Horgans |
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| Related | Ecommerce |
Shopify Ecommerce
Horgans Direct to Consumer
Horgans aimed to expand their digital presence by launching a Direct-to-Consumer (D2C) online store, bringing their curated furniture collections directly to customers.
The objective was to create an intuitive and visually compelling Shopify storefront that reflects the brand’s high-quality aesthetic while improving the customer journey. This project focused on seamless navigation, enhanced product discovery, and a streamlined checkout experience, ensuring a frictionless shopping process for design-conscious buyers.
Sam Horgan
Real world experience
Working with David has been a game changer for our business. His personal approach and deep understanding of both retail and digital landscapes turned our Shopify platform into a powerhouse.
It's clear he has got real world experience that sets him apart. Plus, his passion for design shines through in every project!
★ ★ ★ ★ ★
Overview
Industry
D2C Furniture, Homewares & Lighting
Technologies
Shopify Plus
Cin7
Klaviyo
Gorgias
Opportunity
Horgans had long focused on supplying retail stores and design professionals, with limited direct-to-consumer (D2C) sales. With nearly four decades in the business, they saw an opportunity to expand their reach by connecting directly with customers online and showcasing their curated furniture collections in a seamless eCommerce experience.
The shift to D2C required more than just a digital storefront—it needed a customer-first approach, blending the brand’s heritage with a modern, intuitive shopping experience that reflected the quality and design Horgans is known for.
Outcome
The revamp of Horgans’ Direct-to-Consumer Shopify store marked a major step in the brand’s digital transformation. The new platform offers a visually rich, easy-to-navigate shopping experience, allowing customers to browse and purchase unique furniture pieces with ease.
By enhancing product discovery, streamlining checkout, and optimising mobile usability, the website has expanded Horgans’ audience and strengthened its position in the B2C market, complementing its established trade business.
Shopify Ecommerce
About Horgans
Horgans are a second-generation family business bringing a world of furniture to Australian homes. Since 1983, they've travelled the globe to source unique pieces with a story to tell. It’s how they layer living spaces of character and a legacy of great design.
They are proud to be a trusted supplier to designers, stylists and retailers who value not only the latest trends but also a commitment to products that are ethically sourced and made to last. They care about where their pieces come from, and about the places they will inhabit.
The Horgans story itself goes back 40 years. They began as a partnership. They grew as a family. Today, They're honoured to know their name is part of the places where so many other families come together every day.
Home.
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