A leading Sydney based professional photographer with over 30 years of experience, Jason McCormack is renowned for capturing the authentic essence of people, places, and moments.
Industry
D2C Photography and Journalism
Technologies
Shopify
Klaviyo
Link jasonmccormack.com.au
Photography courtesy of Jason McCormack
Opportunity
The Jason McCormack project was a chance to reframe how professional photography is experienced online.
Jason’s portfolio spans decades and disciplines, with a refined eye for portraits, editorial, and commercial work. The goal was to create a digital platform that felt as considered and elegant as his photography—something that not only showcased his work, but supported future opportunities with agencies, brands, and private clients.
This project focused on clarity, timeless design, and performance, creating a site that honours the depth of his practice while staying nimble for what comes next.
Outcome
We developed a custom Shopify theme tailored to Jason’s needs—balancing visual impact with practical functionality.
High-resolution image handling, minimal interface design, and clearly structured services make the site easy to navigate while placing the work front and centre. It performs as well on mobile as it does in studio meetings, and it’s built for flexibility as Jason’s portfolio continues to grow.
The result is a calm, confident digital presence that reflects Jason’s tone and talent, while supporting long-term professional engagement.
Jason McCormack is a leading freelance professional photographer who has been capturing the authentic essence of people for over 30 years. The high quality of his work stems from a love of people, faces and the human expression.
Jason has mastered the art of capturing captivating visuals. From advertising campaigns and look books to product showcases, marketing strategies, and striking portraits, he brings a refined touch to every photo, creating imagery that leaves a lasting impression.