Rivet Bikes creates more than just bicycles; they build a connection between rider and machine, driven by an authentic racing philosophy. With designs born in Sydney, Australia, they deliver uncompromising quality for riders who demand an elegant and unique cycling experience.
Industry
D2C Bicycle, Parts & Components
Technologies
Shopify
Mailchimp
Link rivetbikes.com.au
Photography courtesy of RIvet Bikes
Opportunity
Rivet Bikes set out to redefine the online shopping experience for serious cyclists by building a brand and digital platform that reflected the same performance, precision, and attention to detail found in their carbon bikes.
With a belief in delivering value without compromise, they needed a visual identity and ecommerce site that could clearly communicate their direct-to-rider model, showcase the quality of their builds, and connect with riders who care about speed, engineering, and purpose. The goal was to create a cohesive brand and intuitive platform that matched their product philosophy and set the tone for long-term growth.
Outcome
A high-performance branding and Shopify website was delivered for Rivet Bikes, crafted to echo the clean lines and refined engineering of their carbon frames. The work combined a bold yet minimal visual identity with a sleek, user-friendly ecommerce experience. The site brings Rivet’s direct-to-rider promise to life and gives cyclists a confident, seamless path from product discovery to purchase.
The build included backend integrations to support inventory, logistics, shipping, customer engagement, and education — laying a solid digital foundation for the brand’s next phase. With stage two already in motion, the project is set to evolve and grow alongside Rivet’s presence in the Australian cycling scene.
Designed in Sydney, Australia, Rivet Bikes builds authentic, high-quality bicycles for road, time trial, MTB, and more, drawing from a rich racing heritage. They offer standard and custom-specific designs, constantly refining the bike frame to meet the precise needs of riders who demand uncompromising quality and an elegant cycling experience.
rivetbikes.com.au