Trek Bicycle Store Rouse Hill was Australia’s first Trek concept store, setting a new benchmark for branded cycling retail. Purpose-built to showcase Trek’s complete product range, it delivered a premium experience aligned with the brand’s global vision. Every detail, from the store layout to the service workflow, was designed to reflect Trek’s innovation and commitment to performance while creating an inspiring environment for riders.
Opportunity
The project began with a clear objective: to introduce Australia’s first Trek concept store and set a new benchmark for branded cycling retail. The goal was to create an immersive retail experience that aligned with Trek’s global identity while responding to the needs of local riders.
This was more than a store launch. It was a chance to establish a fully branded destination that could showcase the breadth of Trek’s product range, elevate the customer journey, and embody the brand’s values through every touchpoint of the built environment.
Outcome
The result was a purpose-built concept store that delivered clarity, innovation and consistency across every detail. From store layout and fixtures to service workflows and product storytelling, the space offered a seamless expression of Trek’s commitment to performance and rider experience.
As Australia’s first Trek concept store, Rouse Hill set a new precedent for cycling retail. It helped establish the brand’s physical presence in a growing region and reinforced Trek’s position as a leader in both technology and customer connection within the Australian market.
Images ©Brett Boardman
Trek Bicycle Store Rouse Hill
As the first Trek concept store in Australia, Trek Bicycle Store Rouse Hill was more than just a retail space; it marked a new chapter for the brand. Designed for the modern rider and aligned with Trek’s global vision, it struck a rare balance between innovation and experience. From the workshop to the showroom, every detail reflected a commitment to performance, quality, and the cycling community it was built to serve.