When we kicked off this project with Sindy Sinn, it was clear this wasn’t going to be a stock-standard Shopify build. Sindy isn’t a typical client, and this wasn’t a typical job. He’s a mural artist, illustrator, and all-round visual disruptor, whose work sits somewhere between comic books, punk rock posters, and the last thing you’d expect to see painted across a Brooklyn taco joint or the wall of your local brewery.

Our challenge? Build a site that reflected that energy without turning it into chaos. A place that could sell limited-run gear in short, sharp windows, but still feel like stepping inside Sindy’s brain.

A Site That Moves Fast, Like the Art

The first thing to understand about Sindy is that he doesn’t sit still. His creative output is relentless. He works across mediums, moves fast, and leans hard into instinct. The site had to keep pace. This meant designing a Shopify store with flexible collection control, time-sensitive product launches, and an architecture that could support a product dropping Friday and disappearing by Sunday. No fuss. No delays. No waiting on a dev to hit publish.

We built out a product structure that could handle these flash drops with ease. It allows for scheduled releases, clear product labelling, and easy toggling between hidden and live. These tools let Sindy release products with confidence and a sense of theatre, without being slowed down by tech.

Designing for Bold, Not Bland

Sindy’s visual language is direct. Black lines. High contrast. Punchy lettering. You don’t dress that up in subtle greys and rounded corners. The brief was simple: stay out of the way, but still make it feel like him.

We leaned into a minimal layout, keeping the backgrounds clean, the navigation simple, and the typography heavy. Pages load fast and read quickly. The product pages do what they need to do without diluting the impact of the imagery. And for original artworks like his canvas series, we introduced subtle framing details to emphasise the uniqueness of each piece.

But there’s character everywhere. From the navigation copy, to the way sold-out items are displayed, to the tongue-in-cheek footer, the whole experience still feels unapologetically Sindy. It doesn’t feel like Shopify. It feels like him.

A Voice That’s Hard to Miss

There’s no mistaking Sindy’s tone. It’s part punk gig poster, part smartarse best mate, and part brutally honest bar chat. He writes how he speaks, and it’s a big part of why people connect with him.

We didn’t touch the copy. Instead, we made sure the site supported it. The return policy reads like a comedy routine, but it’s also clear. The product descriptions are ridiculous in the best way, but still manage to answer questions. Even the error messages are written in his voice. This wasn’t a place for corporate gloss. It was about letting the brand speak, swear, and joke in its own tone.

This also helps set expectations. When someone’s buying a pre-order, they know they’re not dealing with Amazon. They’re buying something hand-packed in Marrickville by a guy with a permanent marker in one hand and Slayer in his ears. The site never pretends otherwise.

Original Artwork, Original Approach

A key feature of the new site was creating a proper process for selling one-off original canvas artworks. These are serious pieces, and they needed a more tailored solution.

We developed a flow that allows for flat-rate insured courier shipping, customer-organised collection, or in-studio pickup. We also built out a shipping policy that makes it clear how fragile artworks are handled, and created a backend setup that makes it easy to manage these orders alongside T-shirts and patches.

All of this was integrated without disrupting the flow of the rest of the store. Whether you’re grabbing a $10 sticker or a $1,000 canvas, the process is smooth and the tone stays consistent.

Mobile First, Always

Sindy’s audience doesn’t browse on desktops. They’re on their phones, scrolling Instagram, clicking through from stories and posts. The mobile version of the site had to be perfect.

We stripped it back to essentials. The mobile navigation is clear, the collections stack beautifully, and the product pages load fast even on slower connections. Checkout is streamlined, and the post-purchase emails feel as personal as the order itself. It’s a store designed for people who want to jump in, grab something, and jump out again before the drop disappears.

Collaborating with a True Original

Sindy is a rare breed. He’s a real character, but also sharp as hell when it comes to creative direction. He knew exactly what he wanted and gave us the space to do it right. He was across every step of the build, and the tone of the site reflects that hands-on involvement.

Despite the size of his client list — Metallica, The Rolling Stones, Ed Sheeran, Blink-182, Green Day, Liquid Death, UFC, and so many more — he’s one of the most grounded and approachable people we’ve worked with. And while he’s known for big, loud projects, he brings the same energy to helping indie bands, craft beer labels and weird little side hustles that need a killer visual identity.

This build was a chance to capture that balance. The humour, the professionalism, the chaos, and the clarity. And most of all, the genuine connection he has with the people who follow his work.

⸻

Explore the site: sindysinn.com.au