A Journey Founded in Curiosity and Quiet Rebellion

Growing up near Bondi Beach in Sydney, Jeremy’s early artistic path wasn’t defined by formal training but by a restlessness to doodle and question. Studying architecture at Sydney University, he began sketching editorial cartoons for his student newspaper—small, handwritten bursts of humour and observation that quietly pushed boundaries. His talents were undeniable: even before graduating, the Sydney Morning Herald had begun commissioning his work. It was a bold, unconventional break into the creative world that revealed not only his talent, but a fearless willingness to follow his own creative compass.

In later interviews, he’s described that leap—no backup plan, no safety net—as the most liberating and terrifying move of his life. It’s that blend of courage and vulnerability that infuses everything he creates.

Building a Universe, One Friendly Message at a Time

In collaboration with Megan Mair, Jeremy built more than a brand—he built an ethos under the name Jeremyville. Their celebrated Community Service Announcements (CSAs) began as simple wall decals—messages that might read “You’re doing great” or “Be kind to yourself”—and scattered across studios, subway papers, and gallery walls.

These messages, scattered around the world—from the bustling streets of New York to quiet corners of Buenos Aires—are little invitations to pause, to exhale, and to remember our shared humanity. Each one is delivered with that unique Jeremyville touch: earnest, warm, sometimes goofy, always sincere. They’re not commands; they’re whispered suggestions from a creative friend you’ve never met.

Monumental Love, Sculpted in Steel

But Jeremyville isn’t content to stay flat. One powerful example is LOVE FOREVER, a seven-metre-high stainless steel sculpture in Nanjing. It depicts a grandparent, parent, and child joined in a heart-shaped embrace. People don’t just view it—they step into it, becoming part of the moment, participants in the art. It’s this capacity to draw people in physically and emotionally that makes the work more than visual—it becomes lived experience, a public exchange of love.

The Heart Behind the Work

Behind every print or message lies the person: someone who remains quietly selective about what reaches the world. Commercial assignments are welcomed only when true to his voice—never diluted. Every piece released reflects a belief that the original idea merits preservation. In conversation, he’s spoken of creativity as relationships—between artist and community, between creator and observer—and how each work is a kind of conversation starter, meant to spark more than curiosity, but compassion.

He does this all without a “traditional” support structure. No MFA. No creative director safety net. Just his sketches, his instinct, and a trust in what makes his heart respond.

Crafting the Digital Home for a Creative Town

Translating that entire ethos into an online experience isn’t simply about aesthetics—it’s about creating a digital home that invites participation in the world he’s built. The Streets of Jeremyville online store needed to feel lived-in: full of personal touches, little surprises, and room to wander.

We focused equally on mood and function. Soft, friendly colours that echo his art; generous breathing-room in the layout, so nothing feels rushed; product pages that feel like friendly notes, not commodity listings. Each print, canvas, or sticker is presented not as an object, but as a moment—a message waiting to be discovered. Even the microcopy feels handwritten, echoing Jeremyville’s voice.

Why This Project Resonates on a Deeper Level

This wasn’t simply a design job. It was stewardship of something intangible—an invitation to slow down, smile, make someone’s day. When creativity is grounded in connection, the impact isn’t just visual; it’s emotional.

Every design decision—from font choices that feel conversational, to whitespace that allows the art to breathe—became part of a shared intention: to create a space that feels like entering Jeremyville proper, not just scrolling a store.