New York–based Broadway & Eternity produces editions, multiples, and releases original works by internationally recognised artists. In collaboration with museums, cultural partners, leading print studios, sculpture foundries, publishers, we explore new ways of engaging with and collecting art through experiential and public art installations.
Industry
D2C Art, Apparel & Collectables
Technologies
Shopify
Intuitive Shipping
Klaviyo
Link broadwayandeternity.com
Photography courtesy of Broadway & Eternity
Opportunity
Broadway & Eternity needed a sleek, gallery-style digital space that matches the restraint and confidence of the work they produce. The opportunity was to create an experience that feels minimal and editorial, while giving video and visual storytelling room to lead.
With a catalogue spanning limited edition prints, editions, and original works, the site also needed clearer structure for discovery: artists, releases, and collections, supported by strong product detail and provenance. Partnerships with world-class production teams, including print studios such as Idem in Paris, needed to be represented with credibility and clarity without adding noise.
Outcome
The new site delivers a refined, minimalist interface that puts the artwork first, with video-forward layouts and a considered pace that mirrors a physical gallery visit. Navigation and collection architecture make it easier to explore artists and releases, while product pages provide a stronger foundation for collecting, including edition detail, context, and supporting information.
The result is a modern, high-end Shopify experience that elevates Broadway & Eternity’s brand presence, improves discoverability across the catalogue, and supports future releases with a platform built for ongoing storytelling and growth.
Broadway & Eternity is a New York based art producer and publisher, focused on editions, multiples, and original works by internationally recognised artists. Working closely with print studios, sculpture foundries, museums, and cultural partners, they bring ambitious projects to life across releases, exhibitions, and public art installations.
Our site build will reflect that same craft and confidence. The experience will feel editorial and considered, with clear pathways to discover artists, releases, and collection stories. Every design decision, from layout to navigation, will support browsing, collecting, and enquiry, while staying true to Broadway & Eternity’s voice.