CollagenX is an Australian nutrition brand built around research, transparency and purposeful formulation. Its range spans pure collagen powders and targeted nutritional supplements, with a focus on helping people understand the ingredients they choose and the evidence behind them.
Industry
Health, Wellness & Nutrition
Technologies
Shopify
Recharge
Klaviyo
Link collagenx.com.au
Photo courtesy of Collagen X
Opportunity
CollagenX’s depth of research presented an opportunity to build a digital experience where education could lead naturally into shopping. The site needed to make detailed information approachable, helping customers understand the differences between formulations and the thinking behind each product.
Our goal was to bring the brand’s scientific focus into a clear, considered Shopify experience. Product discovery, ingredient education and research content needed to work together, giving customers useful context at each stage of their decision.
Outcome
The Shopify storefront connects CollagenX’s product range with the information behind it. Clear navigation through the Pure and Formulated collections, supported by detailed ingredient information and links to research, gives customers a more informed way to explore.
Dedicated spaces for evidence, customer stories and practical guidance carry that approach throughout the site. The result is a confident digital presence that reflects the brand’s commitment to transparency and brings greater clarity to the path from research to purchase.
