Cycleworld is a locally owned, full-service bicycle store in Concord West that has served Sydney's cycling community for more than 30 years. Bikes, e-bikes, parts, apparel and accessories sit alongside an in-house workshop and professional bike fitting, with a brand list that runs from Giant, Merida, Liv and Scott through to Pinarello, Bianchi, BMC and Brompton. The new site brings that depth online with a store that is fast to browse, simple to navigate and built to send riders into the shop.
Industry
Bicycle retail and workshop services
Technologies
Shopify
Lightspeed R-Series
Mortar
Link cycleworld.au
Opportunity
Cycleworld's previous WordPress site was no longer keeping pace with the business. A catalogue of 52 brands and thousands of SKUs needed a structure riders could move through without friction, and the workshop, bike fitting and test ride services that drive so much of the store's reputation had no clear path online.
The brief was to migrate the store to Shopify, connect it to the Lightspeed R-Series POS through Mortar so stock and pricing stay in sync between the floor and the website, and give the brand a sharper, mono-led look that puts the bikes and the riding first. Every product page also had to answer the two questions riders ask before they buy: will it fit me, and what are the numbers?
Outcome
The new cycleworld.au is a complete rebuild on Shopify with a bold, mono palette, Neue DIN typography and angled buttons that carry the energy of the brand across every page. A full-width mega menu organises bikes by discipline, collection pages use filters tailored to cycling, and the Lightspeed integration keeps stock and pricing accurate in real time.
Product pages lead with large bike photography and a clean buy panel. Bike sizing and bike geometry sit as visual tiles under the enquiry button, each opening a popup with the rider height chart or full frame measurements, so the detail is a tap away without crowding the page. A new servicing hub with clear package pricing and online booking rounds out a site built for Cycleworld’s next 30 years.
Lucie Kaas x Firebelly
