Design to Fab produces handcrafted metal art inspired by nature and made to last. Based in regional NSW, their pieces bring warmth, texture and storytelling into homes and gardens across Australia. Every design is laser cut and hand finished, blending precision with a personal, human touch. The result is art that connects, crafted with care and built to endure.
Industry
D2C Art, Apparel & Collectables
Technologies
Shopify
Intuitive Shipping
Klaviyo
Link designtofab.com.au
Photo courtesy of Design to Fab
Developer Artie Codes
Opportunity
Design to Fab crafts striking metal art that blends precision fabrication with storytelling. While their work is beautifully handcrafted and deeply connected to nature, their digital presence did not fully reflect the strength, warmth and quality of the pieces they create.
The opportunity was to develop a Shopify experience that better showcases their craftsmanship, brings their narrative to life online and makes it easy for customers to explore, understand and purchase their art. This refresh needed to elevate product presentation, clarify pathways from discovery to purchase, and support Design to Fab’s continued growth across Australia.
Outcome
The updated Shopify solution provides a refined online presence that mirrors the care, texture and narrative found in Design to Fab’s work. Clear, spacious layouts and improved content structure make it intuitive for visitors to browse collections, appreciate material detail and connect with the story behind each piece.
Enhanced product pages and streamlined shopping flows create a confident buying experience, while the platform supports seasonal launches, storytelling content and long-term brand growth.
The result is a digital identity that reflects Design to Fab’s artistry and builds stronger engagement with collectors and new audiences alike.
Design to Fab creates premium metal art for homes, gardens, and public spaces, combining artistic vision with technical expertise.
With years of experience in design and fabrication, they work with clients on everything from bespoke installations to ready-made collections. Based in regional NSW, they oversee the entire production process, from laser cutting to hand finishing, ensuring lasting quality and attention to detail.
Their custom program is trusted by homeowners, designers, and organisations across Australia, supported by a streamlined approach that makes commissioning easy. Whether it’s a single piece or a large-scale project, Design to Fab delivers art that connects and endures.