Frost*shop is the online store for Frostcollective, bringing together limited-edition prints, books, apparel, homewares and creative collaborations. Each object begins with curiosity and a belief in the value of creativity, giving the studio a place to explore its own ideas and share them with a wider audience.
Industry
D2C Art, Design & Collectables
Technologies
Shopify
Link frostshop.au
Photography courtesy of Frost*shop
Opportunity
Frostshop already had a clear and established design language. The opportunity was not to reinvent the store, but to evolve it carefully, improving the shopping experience while preserving the restraint and visual simplicity synonymous with Frostcollective.
Our focus centred on the customer journey, navigation and product presentation, ensuring each refinement felt natural and allowed the products, publications and objects to remain the focus.
Outcome
Through a series of considered enhancements, we created a more intuitive and cohesive Shopify experience. Improved navigation, product presentation and discovery make the store easier to use while maintaining the clarity of the original design.
The result is a more polished and seamless online store that feels like a natural extension of Frost*collective, giving its products, ideas and collaborations the space to speak for themselves.
