King St Metalsmiths is a contemporary jewellery workshop and retail space in Newtown, Sydney. Founded by master jewellers Gillian Kilgour and Vincent Bonaddio, the studio blends traditional craftsmanship with modern design to create one-of-a-kind pieces that celebrate individuality and artistry.
Industry
D2C Jewellery & Accessories
Technologies
Shopify
Intuitive Shipping
Klaviyo
Link kingstmetalsmiths.com.au
Photo courtesy of King St Metalsmiths
Opportunity
King St Metalsmiths required a refined digital presence that reflects the care, precision, and craftsmanship behind each piece. The opportunity was to create a calm, confident eCommerce experience that honours traditional jewellery making while presenting the work in a contemporary, gallery-like setting.
The site needed to balance storytelling and commerce, giving space to material, process, and detail, while making it easy for customers to explore collections, understand custom work, and purchase with confidence. A restrained design approach was essential to let the jewellery speak for itself.
Outcome
The new Shopify site delivers a clean, elegant interface that places craftsmanship and materiality at the forefront. Thoughtful layout, typography, and imagery create a slow, considered browsing experience, while clear navigation and product structure support enquiry and purchase.
The result is a polished, high-end digital platform that elevates King St Metalsmiths’ brand, strengthens trust with customers, and supports both ready-to-wear collections and bespoke commissions.
King St Metalsmiths represents over sixty years of combined experience in fine jewellery design and manufacturing. Gilli and Vince’s approach balances precision with personality handmaking pieces that honour both the materials and the stories behind them.
Each creation reflects a deep respect for the craft, from classic techniques to advanced processes like 3D modelling and laser welding. Their Newtown studio has become a place where people come to collaborate, commemorate, and create future heirlooms.
kingstmetalsmiths.com.au