Laneway Cyclery’s services are built on precision, care and genuine cycling expertise. With deep knowledge of bikes and the community they serve, they specialise in tune-ups, bespoke builds, repairs and maintenance—not simply product retail. Every service is carried out with attention to detail representing the spirit of the Sydney inner-west cycling scene.
Industry
D2C Bicycles Accessories, Parts & Servicing
Technologies
Shopify
Shopify POS
Square
Link lanewaycyclery.au
Photo courtesy of Laneway Cyclery
Opportunity
Laneway Cyclery needed a digital presence that reflects their service-led approach and deep technical knowledge, rather than a conventional retail-first bike shop. The opportunity was to clearly communicate their expertise in servicing, repairs, bespoke builds, and ongoing maintenance, while capturing the personality of a trusted local workshop.
The site needed to prioritise clarity around services, make booking and enquiries straightforward, and present the workshop as a place built on precision, care, and long-term relationships with riders, not just transactions.
Outcome
The new Shopify site presents Laneway Cyclery with a clean, approachable interface that puts services and expertise front and centre. Clear navigation and structured service pages make it easy for customers to understand what’s offered, book work, and engage with the workshop online.
The result is a practical, well-balanced platform that mirrors the in-store experience: knowledgeable, considered, and community-focused. It supports Laneway Cyclery’s ongoing growth while staying true to the inner-west cycling culture they represent.
Laneway Cyclery is more than a bike shop—it’s a local hub for riders, service and honest craftsmanship. Located in Annandale, their mission is about enabling two-wheeled freedom through expert care, community spirit and machine love.
Our build for the Shopify site centres around storytelling, clarity and workflow efficiency—ensuring their brand identity is communicated with authenticity, refined simplicity, and ease of use.