L’étape Cycliste is an Australian cycling apparel brand shaped around the everyday ride. Combining technical construction with considered tailoring, its garments bring comfort in the saddle to clothing that feels equally at home at work, over coffee or moving through the city.
Industry
D2C Cycling Apparel & Lifestyle
Technologies
Shopify
Link letapecycliste.com
Photo courtesy of L’étape Cycliste
Photography courtesy of Giro
Opportunity
The opportunity was to make a distinctive product concept immediately understandable. The digital experience needed to communicate the construction, comfort and everyday purpose behind the garments, giving riders a clear understanding of what makes them different and how to choose between the collections.
Outcome
The Shopify experience brings product education and shopping together in a focused, considered way. Detailed imagery and construction breakdowns explain how the garments work, while a direct comparison between the Signature and Essential ranges helps customers understand the differences in materials and finish.
Clear collection navigation and structured product information carry that understanding through to purchase. The result is a storefront that reflects the precision of the clothing and its place in everyday cycling.
