Omafiets is a specialist bike shop in Sydney known for bikepacking, gravel, cargo and commuting builds. Stocking leading brands like Surly, Brompton, Curve, and Riese & Müller, they’re trusted for custom builds, electric cargo bikes, and deep community knowledge.
Industry
D2C Art, Apparel & Collectables
Technologies
Shopify
Intuitive Shipping
Klaviyo
Link omafiets.com.au
Photo courtesy of Omafiets
Developer Artie Codes
Opportunity
Omafiets, one of Sydney’s most respected bicycle retailers, needed a refreshed digital platform to better represent their community-focused brand and expanding service offering.
Our goal was to build a Shopify site that captured the shop’s warmth, expertise, and everyday cycling ethos while improving how customers discover bikes, book services, and engage with the team online.
Outcome
The new Shopify site simplifies how customers connect with Omafiets—whether browsing city bikes, booking a service, or exploring their stories.
With a cleaner design, intuitive navigation, and an improved booking flow, the site mirrors the in-store experience: friendly, knowledgeable, and easy to navigate.
This update positions Omafiets for continued growth while staying true to the brand’s purpose, to make everyday cycling accessible, practical, and inspiring.
Omafiets is a specialist bike shop in Sydney known for bikepacking, gravel, cargo and commuting builds. Stocking leading brands like Surly, Curve, and Riese & Müller, they’re trusted for custom builds, electric cargo bikes, and deep community knowledge.
We’re working behind the scenes on a new Shopify site for Omafiets — a platform that reflects their reputation as Sydney’s most trusted shop for cargo, commuting, and bikepacking. The new site will showcase their wide range of custom builds, electric bikes, and accessories, while making it easier than ever to explore, book, and connect with the team.
Explore their current site at omafiets.com.au