ONTAP Products is an Australian brand creating portable water systems for life outdoors. Born from the need for a better rinse after a surf or camping trip, its range combines practical engineering with modular design, bringing running water to the beach, the campsite and the road beyond.
Industry
Outdoor Equipment & Portable Water Systems
Technologies
Shopify
Link ontapproducts.com.au
Photo courtesy of Ontap Products
Opportunity
ONTAP had built a brand around practical innovation and a love for the outdoors. The opportunity was to translate that character into a digital experience that showed the gear in use, from rinsing off after a surf to setting up camp beyond the bitumen. Photography and video from the field would bring the products into context, helping customers understand both how they work and where they fit into everyday adventures.
Our goal was to pair that visual storytelling with a clear, focused shopping experience. The site needed to make water systems, mounting options and accessories easy to explore, guide customers towards the right setup and support ONTAP’s growing retailer network. Every part of the experience needed to carry the same straightforward, purposeful approach as the products themselves.
Outcome
The Shopify storefront brings ONTAP’s products into the environments they were designed for. Outdoor imagery, product demonstrations and adventure stories sit alongside focused merchandising, connecting the practical details of the gear with the freedom it offers.
Dedicated product pages bring specifications, frequently asked questions and customer reviews together, while a comparison of ROAM™ and ORIGINAL helps customers understand their options. Clear pathways through water systems, mounting solutions and accessories make the range easier to explore. The result is an energetic, practical online experience that reflects ONTAP’s approach to getting outdoors.
