We’re currently developing a new Shopify website for Papunya Tjupi Arts, designed to place the artists, their paintings and their stories at the centre of the digital experience. The focus is on creating a respectful, image-led platform that reflects the Art Centre’s cultural significance while making its work accessible to audiences and collectors around the world.

The build will prioritise detailed artist profiles, high-quality artwork presentation, considered storytelling and intuitive pathways through paintings, exhibitions and viewing rooms. A refined eCommerce experience will support direct artwork sales without allowing commerce to overshadow the artists or their work.

Papunya Tjupi Arts is grounded in culture, connection to Country and the passing of knowledge between generations. Our approach to the digital build reflects this. The site will lead with the artists and their work, using restrained design to provide context and give each painting room to be experienced. The result will be an artist-first digital home that honours the organisation’s Aboriginal ownership, supports its community and extends the reach of contemporary painting from Papunya.