UrbanSport began as a boutique on the Gold Coast and has grown into a women’s fashion and activewear brand built around accessible, trend-conscious style. Its collections move easily between everyday essentials, activewear and the pieces that make an outfit feel your own.
Industry
D2C Fashion & Activewear
Technologies
Shopify
B4B ‑ Variants Products
Wishlist Plus
Klaviyo
Link urbansport.com.au/
Photo courtesy of Urbansport
Opportunity
UrbanSport had evolved beyond its boutique beginnings, and its online presence needed to move with it. The opportunity was to create a clearer expression of the brand while making its growing collection easier to explore.
Our focus was to improve product discovery and bring greater cohesion to collections, campaigns and the overall shopping experience.
Outcome
We developed a refreshed Shopify store that feels confident, current and easy to shop. Image-led layouts give new arrivals and campaign content room to lead, while clearer navigation helps customers move naturally between fashion, activewear and sale collections.
The new structure also supports seasonal drops, editorial content and future growth, giving the UrbanSport team a platform that can continue to evolve with the brand.
