Wheelhaus is an independent Sydney bicycle boutique built on a deep respect for cycling culture, craft, and community. More than a retail space, it’s a place where stories, friendships, and a shared love of riding come together. From carefully chosen bikes and components to considered apparel and collaborations, Wheelhaus exists to support the people and culture that make cycling what it is.
Industry
D2C Art, Apparel & Collectables
Technologies
Shopify
Intuitive Shipping
Klaviyo
Link wheelhaus.com.au
Photo courtesy of Wheelhaus
Opportunity
Wheelhaus is a long-established Sydney bicycle retailer with a strong reputation across road, gravel, and performance cycling. As the business evolved, their existing Shopify theme no longer reflected the quality of their in-store experience or supported how customers browse, compare, and engage online.
The opportunity was to update the Shopify theme to improve clarity, performance, and usability, while preserving the Wheelhaus identity and making it easier for customers to explore bikes, components, servicing, and workshop offerings across devices.
Outcome
The updated Shopify theme delivers a cleaner, more structured digital experience that better represents Wheelhaus as a modern, trusted retailer. Navigation was refined, layouts simplified, and key customer pathways improved, making it easier to browse products, understand services, and engage with the store online.
With improved performance, clearer product presentation, and a more intuitive structure, the site now supports Wheelhaus’s day-to-day retail operations while providing a solid foundation for ongoing growth, seasonal updates, and future content.
Wheelhaus is an independent, community-driven bicycle boutique shaped by a connection to cycling culture and the people who ride.
More than a retail space, it plays an active role in supporting local riders, makers, and collaborators through considered products and partnerships.
We’re currently working on a new Shopify theme for Wheelhaus — a digital space designed to better reflect its identity, improve clarity and usability, and showcase the stories behind the bikes, apparel, and collaborations that define the brand. The focus is on thoughtful design, strong storytelling, and a site that feels true to Wheelhaus.
More to come.