Industry

Fine Art & Publications

Technologies
Shopify
DAM
Klaviyo

Link leilajeffreys.com
Photography courtesy of Leila Jeffreys
Developer DAC

Opportunity

The project presented an opportunity to reimagine Leila Jeffreys’ digital presence in a way that reflected the quiet strength and clarity of her work. As her practice evolves, so too does the need for a platform that honours the detail, scale, and emotion of each series — while supporting both exhibition and eCommerce functions.

The goal was to build a site that felt light, spacious and intentional. It needed to carry the same care and precision as Leila’s physical exhibitions, while offering a reliable and refined experience for galleries, collectors and new audiences alike.

Outcome

The resulting site brings together form and function in equal measure. A new Shopify theme was developed to support large-format imagery, considered pacing, and responsive layouts that adapt seamlessly across devices.

Beyond aesthetics, the build introduces structure behind the scenes with improved content workflows, product management and inventory tools that align with the studio’s day-to-day needs. The new platform now mirrors the work it presents: clear, composed and quietly powerful.