Capo Cycling is a performance-driven cycling apparel brand focused on premium materials, technical functionality, and clean, minimalist design. Built for riders who demand comfort, durability, and style, Capo offers a refined alternative in a crowded apparel landscape.
Industry
D2C Cycling Apparel
Technologies
Shopify
Mailchimp
Link capocycling.com.au
Photography courtesy of CAPO
Opportunity
The Capo Cycling project offered an opportunity to elevate the brand’s digital presence and enhance the customer experience through a modern Shopify rebuild.
The goal was to better reflect Capo’s visual identity and product quality online, while simplifying the shopping journey across devices. A key focus was supporting the brand’s growth through a flexible structure that could adapt to future launches and seasonal campaigns.
Outcome
The new Capo website presents a sharper, more immersive brand experience, built to engage both new and returning customers.
With improved navigation, faster page loads, and enhanced product presentation, the site now allows users to explore and purchase with confidence. Mobile performance and merchandising flexibility were key upgrades, giving Capo the tools to scale and communicate more effectively with its audience.
Capo has always stood out to me for its commitment to technical performance, progressive design, and proven quality.
The brand is deeply rooted in a passion for cycling, with a strong appreciation for the sport’s history and lifestyle and that shows through in every product. Founded in 2004 in the San Francisco Bay Area,
capocycling.com.au