Tjanpi Desert Weavers are a social enterprise of the Ngaanyatjarra Pitjantjatjara Yankunytjatjara (NPY) Women’s Council, working with women in the remote Central and Western deserts who earn an income from contemporary fibre art.
Industry
D2C Art, Apparel & Collectables
Technologies
Shopify
Intuitive Shipping
Klaviyo
Link tjanpi.com.au
Photography courtesy of Tjanpi Desert Weavers
Opportunity
The Tjanpi project was a chance to honour and support the work of Aboriginal women artists by improving the way their stories and creations are presented online. With deep cultural meaning behind every piece, the goal was to create a platform that respected the artists, connected better with customers, and made their work more accessible across Australia and beyond.
The focus was on uplifting the visibility of both product and purpose—bringing together commerce and culture through intuitive design, better storytelling, and clearer user pathways.
Outcome
The refreshed Shopify site now gives Tjanpi a warmer, more refined digital presence that reflects the spirit of the brand and the communities behind it. The new design improves product browsing and better communicates the value of each handmade piece.
Key improvements included enhanced navigation, clearer collection structures, and integrated storytelling throughout. This has created a more engaging customer experience and a strong foundation for future growth and visibility.
Tjanpi (meaning wild harvested grass) began in 1995 as a series of basket-making workshops facilitated by NPY Women’s Council on the Ngaanyatjarra Lands of WA.
While artwork sales support this work, donations help sustain operations, fund community visits, supply materials, and run workshops that keep cultural traditions alive. Your support ensures this legacy continues for future generations.
tjanpi.com.au