Comprehensive Design Services

Welcome to DAC Design, where creativity meets functionality. As an independent multi-disciplinary designer and digital practitioner, I am committed to delivering innovative and iconic design experiences across a spectrum of services.

Digital Design

In the digital realm, my focus is on crafting engaging user experiences and visually striking designs. Key projects like the digital transformation for Horgans and Fraser Motorcycles showcase my ability to rejuvenate online platforms with fresh, user-friendly interfaces that resonate with the brand’s ethos.

Services Include:

  • Website Design and Development
  • Ecommerce transformation
  • User Experience (UX) and User Interface (UI) Design Improvements
  • Digital Branding and Identity

Shopify Ecommerce Solutions

We specialise in delivering bespoke Shopify ecommerce solutions tailored to your unique business needs. Our expertise in the Shopify platform ensures that your online store is not only visually stunning but also optimised for performance, user experience, and sales conversion.

From initial setup and custom theme development to ongoing support and advanced integrations, our comprehensive services cover every aspect of your Shopify journey. Discover how we can transform your e-commerce vision into reality on our Shopify Ecommerce Solutions page.

Retail Design

Creating spaces that speak to customers is an art I’ve mastered. Projects like the retail experience for INEOS Grenadier and Harley-Davidson Newcastle exemplify my approach to marrying functionality with aspirational design, creating spaces that are not just stores, but destinations​.

Services Include:

  • Retail Space Design
  • Store Layout and Planning
  • Visual Merchandising
  • Custom Fixture and Furniture Design

Brand Development

Branding is the cornerstone of a business’s identity. My work with Horgans,  Latteria Darlinghurst and Clarence Street Cyclery highlights my skill in redefining and elevating brand identities​.

Services Include:

  • Brand Strategy and Development
  • Logo and Visual Identity Design
  • Marketing Materials
  • Packaging Design

Apparel Design

Merging fashion with function, I create apparel that stands out. Collaborations with MAAP, Attaquer & Reg Mombassa demonstrate a keen eye for trendsetting designs​.

Services Include:

  • Apparel Concept and Design
  • Textile Selection and Print Design
  • Merchandise and Promotional Apparel
  • Collaboration and Brand Partnerships

Product Design

From concept to creation, I bring products to life with an emphasis on aesthetics and usability. The Clamont projects are testaments to my dedication to crafting unique and high-quality products​.

Services Include:

  • Product Conceptualisation
  • 3D Modeling and Prototyping
  • Material Selection and Sourcing
  • Production and Manufacturing Oversight


Combining artistry with commercial appeal, my illustrations add a unique flair to projects. Collaborations with artists like Shan Jiang and Ken Taylor showcase a creative versatility in various mediums​.

Services Include:

  • Custom Illustrations
  • Graphic Art and Design
  • Collaborative Art Projects
  • Editorial Illustrations

Fractional CTO Services: Expertise and Flexibility for Your Ecommerce Needs

What is a Fractional CTO? A fractional Chief Technology Officer (CTO) provides part-time strategic technology leadership to businesses. This role is especially beneficial for companies that need expert guidance in their tech journey but are not yet ready to commit to a full-time CTO.

Benefits in Ecommerce: As your fractional CTO, I focus on enhancing your e-commerce capabilities. This includes:

  • Digital Transformation: Implementing new technologies and strategies to modernise your online presence.
  • Ecommerce Optimisation: Fine-tuning your online platforms for maximum efficiency and customer engagement.
  • Tech Strategy Development: Creating a tailored tech strategy that aligns with your business goals and scales with your growth.

With a fractional CTO, you gain the insights and expertise needed to propel your Ecommerce operations forward, ensuring you stay competitive and responsive in the digital marketplace.

Get in touch

Ready to transform your brand, space, or product with innovative design? Contact me to discuss how we can collaborate to achieve exceptional outcomes across product, brand, and design​.